Second place earned in “Most Improved” and “Best Original News Writing” categories
by The Lansing Journal
LIVERPOOL, NY (May 10, 2018) – The Association of Free Community Papers is the largest association in the free paper industry. Each year they invite members to enter their Best of the Best competition. Hundreds of publications submit entries in more than 40 categories, in hopes of earning national recognition.
The Shopper has been a member of AFCP, and The Lansing Journal was included in that membership because of our partnership with The Shopper. This year we were awarded two second-place wins in this national competition.
Most Improved–Minimum 26% Editorial Content
Because we offer a balance of 50% news content and 50% advertising, we were able to enter the Most Improved category—and win second place. “Entries will be judged on cover design, presentation of editorial and advertising design, use of photography and illustrations, organization, print quality and overall look and feel,” read the submission instructions. We submitted a comparison between last year’s Shopper and this year’s Lansing Journal.
Early reactions to the Most Improved honor included:
“Congratulations! Well deserved.”
-Amy Todd, Lansing Area Chamber of Commerce
“Congratulations! We are so proud of what you are doing in Lansing!”
-Barbara Dust, Lansing Historical Society
“Love reading it. Wonderful job!”
-Susan Binkowski, Lansing resident
Best Original Writing–News
In addition, we entered “Lansing gets a dog park” in the Best Original Writing–News category, and won second place there as well. The category is described as “News articles for current events within a community, such as crime, politics, business development and public policy.”
Sharon Desjardins, Park District Senior Superintendent of Strategy & Operations, said of the win, “That is so exciting!! It has been a pleasure working with [The Lansing Journal], and I sincerely appreciate your support of what the park district is doing.”
Based in Liverpool, New York, the Association of Free Community Papers represents publishers of community papers from coast to coast, reaching millions of homes on a weekly, biweekly, or monthly basis. These papers are united in providing the best advertising coverage to their clients and valuable advertising information to their strong and loyal readership base.
The annual Best of the Best awards competition is open only to AFCP members. The 2018 awards were presented at a ceremony at AFCP’s spring conference, which took place during the first weekend in May.