Digital advertising

Measurable results for any budget

You can spend $100 – $600 to get your message in front of your customers for a full month. Whatever you choose, your ad will receive thousands of views from people in Lansing and surrounding areas. We’ll link the ad to your Facebook page, website, custom landing page, or email address so you can turn those page views into paying customers. Email us today, or scroll through the options below:

Billboard— $600/month

Our largest, most dramatic position—your ad appears above The Lansing Journal logo on every page.

  • Positions available: 2 (ads rotate on each page load)
  • Ad size: 2400 x 400px (or any 4×1 or 6×1 ratio)

Leaderboard— $400/month

Another prominent position—your ad appears just below The Lansing Journal’s logo on every page.

  • Positions available: 3 (ads rotate on each page load)
  • Ad size: 728 x 90px or 970 x 250px

Sidebar Skyscraper (Zone 1)— $400/month

A large, vertical ad at the top of the sidebar. (This position gets as many views as our Leaderboard.)

  • Positions available: 3 (ads rotate on each page load)
  • Ad size: 300 x 600px

Sidebar Square (Zone 2)— $250/month

  • Positions available: 3 (ads rotate on each page load)
  • Ad size: 300 x 300px

Sidebar Square (Zone 3)— $100/month

  • Positions available: 4 (ads rotate on each page load)
  • Ad size: 300 x 300px

Choose your Sidebar zone

Between-Posts Banner— $200/month

A horizontal ad that appears on our homepage within the list of the most recent posts.

  • Positions available: 4 (ads rotate on each page load)
  • Ad size: 640 x 300px

In-Story Banner— $300/month

A horizontal ad programmed to appear within any story that a reader clicks into. An effective way to reach subscribers, who tend to click directly to stories rather than visiting the home page first.

  • Positions available: 4 (ads rotate on each page load)
  • Ad size: 640 x 300px

Footer Sneaker— $500/month

An ad that drifts up from the bottom of the page but allows visitors to close it after they read it.

  • Ad size: any 6×1 ratio

Special option—inside our Daily News email

Get delivered right to our subscribers’ inboxes. Note: These ads are most effective in shorter runs—5 to 7 days—so our pricing is per day rather than per month.

  • Positions available: 3 per day, at the top, middle, and bottom of the email
  • Ad size: 480 x 300px
  • Price: $25/day

Specialty designs

When you’re ready to add some interactivity into your online ad, ask about one of these unique formats:

  • Amazing Cube—great for realtors, restaurants, florists, or other organizations with strong visuals.
  • Scratch-Off—great for businesses that like to offer coupons. Give it a try!
  • Page Peel—subtle but fun. Scroll back up to see the sample on this page!

  • Instant Facebook—creates a window to the latest post on your organization’s Facebook page. If you are already regularly updating your Facebook page with photos, specials, events, this ad will extend your reach to people who are currently outside of your network.

Choose your Specialty ad:

Why advertise with The Lansing Journal?

We partner with you to develop an ad that works for your organization. We research your business, craft a message, suggest effective calls to action, recommend a placement that fits your budget, and design an ad that represents you well. Then, throughout your month of advertising, we’ll send you reports so you can track the results you’re getting. When you partner with The Lansing Journal online, you get:

  • Reach. Your message will reach over 44,000 unique visitors a month (over 118,000 pageviews) with an ad that clicks straight through to your website or Facebook page.
  • Performance. You’ll receive actual performance metrics, telling you exactly how many people are seeing your ad and how many people are taking action and clicking on it.
  • Visibility. We offer several specialty ad styles that get your ad noticed.
  • Community. Your business will be a part of the central news site for Lansing’s only newspaper, where people come to learn more about their community. Readers look forward to receiving it each morning, and they read and share the article links.
  • Pride. Your advertising dollars are always reinvested in local, independent news that builds community.

Need more ideas?

We have plenty more options. Tell us a little about your business, organization, or event, and we’ll show you some samples that might meet your needs.

Have you discussed special discount pricing for your digital ad? Use this button to make your payment: