Digital advertising

Notice all the sample ads on this page?

All these options are available to your business, your organization, your church, your restaurant. Don’t worry, when you choose an ad placement with The Lansing Journal, your ad won’t be competing with all these other placements! We limit the number of online ads that appear at any one time. This page is crowded just so we can show you the options.

Why advertise online?

Your customers are spending more time online now than ever before. Families, students, seniors—people of all ages, ethnicities, interests, and income levels are searching the internet for news, information, and shopping opportunities.

If you want to be where your customers are, you need to advertise online.

Why advertise with The Lansing Journal?

So many reasons:

  • Your message will reach over 18,000 unique visitors a month (over 50,000 pageviews) with an ad that clicks straight through to your website or Facebook page.
  • You’ll receive actual performance metrics, telling you exactly how many people are seeing your ad and how many people are taking action and clicking on it.
  • We offer several unique ad styles that can increase the performance of your message.
  • Your business will be a part of the central news site for Lansing’s only newspaper, where people come to learn more about their community.
  • Your advertising dollars are always reinvested in local, independent news that builds community.

Who puts the ad together?

If you’d like to provide your own artwork, we can send you the dimensions and specifications that work on our site. If you’d like us to design your ad, we can do that at no extra charge.

Placement and prices

We offer a variety of digital ad options, with prices that range from $600/month to $25/day. And during the current economic crisis, we are reducing our pricing in order to help our fellow local business. (Ask us how to get the discounted pricing.)

Whatever your investment, your ad will receive thousands of views from people in Lansing and surrounding areas. And we can link the ad to your Facebook page, website, custom landing page, or even an email address so that you can turn those page views into paying customers. Contact us to start the process or discuss ideas.

Consider these basic ad options—

Billboard

Similar to the back page ad in our printed newspaper, the Billboard is our largest, most dramatic position—your ad will appear above The Lansing Journal logo.

Scroll back up to see the huge sample Billboard ad at the top of the page!

  • Positions available: 2 (ads rotate on each page load)
  • Ad dimensions: 2400 x 400px (or any 4×1 or 6×1 ratio)
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $600/month


Leaderboard

Similar to a full-page ad in our printed newspaper, the Leaderboard is another prominent position—your ad will appear just below The Lansing Journal’s logo.

Sample Leaderboard ad:

  • Positions available: 4 (ads rotate on each page load)
  • Ad dimensions: 728 x 90px or 970 x 250px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $400/month


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Sidebar Skyscraper

Comparable to a quarter-page ad in our printed paper, the Sidebar Skyscraper is a vertical ad positioned in our right sidebar—where it will appear next to the main content of each page.

  • Positions available: 4 (ads rotate on each page load)
  • Ad dimensions: 300 x 600px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $200/month


Daily News Email Banner

You can reach our readers before they even click over to our website by placing your ad within the email we send every morning to our subscribers. Note: These ads are most effective in shorter runs—5 to 7 days—so our pricing is per day rather than per month.

  • Positions available: 3 per day, at the top, middle, and bottom of the email
  • Ad dimensions: 480 x 300px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $25/day


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Sidebar Square

Comparable to an eighth-page ad in our printed paper, the Sidebar Square is positioned in the right sidebar—where it will appear next to the main content of each page.

  • Positions available: 4 (ads rotate on each page load)
  • Ad dimensions: 300 x 250px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $100/month


Between-Posts Banner

A horizontal ad that appears on our homepage in between the current posts.
Sample Between-Posts Banner ad:

Click this sample to send an email requesting information about inserting your message between posts on our homepage.
  • Positions available: 4 (ads rotate on each page load)
  • Ad dimensions: 600 x 200px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $200/month


In-Story Banner

Comparable to a half-page ad in our printed paper, the In-Story Banner is a horizontal ad programmed to appear within any story that a reader clicks into. An effective way to reach subscribers, who tend to click directly to stories rather than visiting the home page first.

Sample In-Story Banner ad:

  • Ad dimensions: 600 x 200px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $300/month

In-Story Square

Comparable to an eighth-page ad in our printed paper, the In-story Square is programmed to appear within any story that a reader clicks into. This is an effective way to reach our subscribers, who tend to click directly to stories rather than visiting the home page first.

  • Ad dimensions: 300 x 250px
  • File format: PNG or JPG works best, but we can convert most image formats
  • Price: $200/month


Specialty ad designs

When you’re ready to add some interactivity into your online ad, choose one of these unique formats:

Amazing Cube

Choose six photos that illustrate your business or event—the cube spins to show all six, and each side can link to a separate page on your website. This layout works best in our Sidebar Square position. Great for realtors, restaurants, florists, or other organizations with strong visuals.

Sample Amazing Cube ad:

  • Positions available: dependent on placement (sidebar vs in-story)
  • Photo dimensions: 300 x 300px (or a larger 1×1 ration)
  • File format: PNG or JPG
  • Price: $300/month


Choose your Specialty ad:




Scratch-Off

A unique format that invites people to engage with your ad. Specify a front image that can be “scratched” with the reader’s stylus or mouse to reveal a discount or deal underneath. The revealed image then links to your website or Facebook page. Great for businesses that like to offer coupons. Give it a try!

Sample Scratch-Off ad:

  • Ad dimensions: 300 x 360px
  • File format: PNG or JPG
  • Price: $300/month


Choose your Specialty ad:




Sneaker

An ad that drifts up from the bottom of the page but allows visitors to close it after they read it. You probably noticed the Sneaker sample at the bottom of this page when you first arrived!

  • Ad dimensions: 728 x 90px
  • File format: PNG or JPG
  • Price: $300/month


Choose your Specialty ad:




Page Peel

This ad appears in the top right of the screen, making the screen appear to peel. When a user hovers over the peeled area, it peels back even more to reveal your text or image, which then links to your website or Facebook page. Scroll back up to see the sample on this page!

  • Ad dimensions: 200 x 200px
  • File format: PNG or JPG
  • Price: $300/month


Choose your Specialty ad:




Instant Facebook

Available in a horizontal or vertical layout, this ad creates a window to the latest post on your organization’s Facebook page. If you are already regularly updating your Facebook page with photos, specials, events, this ad will extend your reach to people who are currently outside of your network.

Sample Instant Facebook ad, horizontal layout:


  • Vertical ad dimensions: 300 x 600px
  • Horizontal ad dimensions: 640 x 200px
  • Price: $300/month

Choose your Specialty ad:




Need more ideas?

We have plenty more options. Tell us a little about your business, organization, or event, and we’ll show you some samples that might meet your needs.

More reasons to advertise online with The Lansing Journal

Reach local readers

The Lansing Journal is the only newspaper dedicated to Lansing, Illinois, and the neighboring villages unreached by larger media. Readers look forward to receiving it each morning, and they read and share the article links.

Start anytime

Advertising online means you don’t have to wait for the next printed newspaper to be published—you can start reaching potential customers right away. Highlight your monthly specials, seasonal sales, or holiday events. Our digital ads can send people directly to your own website or Facebook page where you are updating your message regularly anyway. Our reasonable rates and reliable schedule make it easy for you to plan your whole year of advertising. Need ideas? We can help with that too.

Support local news

Your advertising dollars support The Lansing Journal, a newspaper dedicated to this community. We need the support of our business community in order to continue providing professional, balanced, local news.


Use this button for discounted pricing on digital ads:


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