Advertise

Measurable results for any budget

With digital advertising, you can spend $100 – $650 to get your message in front of your customers for a full month. Whatever you choose, your digital ad will receive thousands of views from people in Lansing and surrounding areas. We’ll link the ad to your Facebook page, website, custom landing page, or email address so you can turn those page views into paying customers.

What you can expect

Our mission is Building Community, and our advertisers fit into that mission as well. We recognize that you are building community too, and we want to help you tell that story. Partnering with The Lansing Journal, you can expect:
  • Eyeballs—Over 80,000 pageviews of our site each month
  • Reach—Not just Lansing, but also Chicago, Flossmoor, Munster, Highland, Schererville, South Holland, Calumet City, St. John, Crown Point, Cedar Lake, Naperville, and dozens of other towns
  • Results—Digital advertising reports that specify how many views, hovers, and clicks your ad is getting, and where those interactions are coming from
  • Consulting—Need help crafting your message? We can do that.
  • Help—No ad designer on staff? We can provide that service for an extra $100
  • Attention—Lansing Journal readers are engaged and supportive. They look forward to receiving the news each day, and they support organizations who support their community newspaper.
Ready to start? Email us today. Need more info? Keep scrolling.

Pricing based on performance

Digital advertising offers a range of sizes in a variety of zones. Larger ads and more visible zones are priced accordingly, and even our smallest sizes and positions perform well. The spreadsheet below lists our digital advertising zones in order of typical impressions per month:
Zone Size Typical impressions per month Price Specialty element*
Billboard 2000 x 400px 169,000 $650/month  
Leaderboard 970 x 250px 85,500 $500/month  
Sidebar 1 300 x 600px 84,300 $400/month  
Sidebar 2 300 x 600px 84,000 $300/month  
Sidebar 3 300 x 300px 83,700 $200/month add $100
Pop-Out varies 83,000+ $300/month add $200 for Footer zone
In-Story 1060 x 300px 80,800 $300/month add $100
Daily email 1 640 x 300px 54,600 $25/day NA
Daily email 2 640 x 300px 53,900 $25/day NA
Daily email 3 640 x 300px 53,700 $25/day NA
Between Posts (home page) 1060 x 300px 33,400 $200/month add $100
Sidebar 4 300 x 250px 13,500 $100 add $100
Sidebar 5 300 x 250px 13,500 $100 add $100

*What are specialty elements?

We offer a number of digital advertising formats that increase visibility by including movement or interaction. The Slide-In coupon is a popular example, as is the Sneaker Footer seen on this page. Specialty ads cost $300/month or the cost of the zone, whichever is greater. For example, the basic cost of our Amazing Cube specialty ad is $300, but if you want your Amazing Cube to be in the Sidebar 1 position, it would cost $400. A few sample specialty ads are shown below.

Amazing Cube

An ad that displays 6 images and captions in a rotating cube. Great for capturing attention, especially for businesses with strong visuals (food, flowers, jewelry, even real estate). The cube offers a number of specialty options, including a separate link destination for each photo if needed.

Scratch-Off

An ad with a front image that can be “scratched” to reveal an underlying image or message. Great for before-and-after messaging or secret coupons.

YouTube Video with text

If your organization has already created a video advertisement, we can embed your YouTube™ link into an ad that fits the width and height of any of our zones.

Sticky note

We can jot down your ad message on a sticky note affixed to the top right of the screen and set it up to click over to your website or Facebook page for more information. Scroll back up to see the sample sticky note on this page. (The sticky note specialty ad is not available if the Billboard zone is being used.)

Instant Facebook

This ad creates a window to the latest post on your organization’s Facebook page. If you are already regularly updating your Facebook page with photos, specials, events, this ad will extend your reach to people who are currently outside of your network.
Many more digital advertising specialty options are available! Email us to ask for ideas about your specific business type.

A visual layout of digital advertising positions and prices

Blue spaces below represent the various ad zones and where they are positioned on our website:
digital advertising
(Click to download this image as a PDF)

A simple list of digital advertising positions and prices

The same info as presented above, but in a simple list format. Click to download the list as a two-page PDF:

Billboard— $650/month

Our largest, most dramatic position—your ad appears above The Lansing Journal logo on every page.
  • Ad size: 2400 x 400px (or any 4×1 or 6×1 ratio)
  • Positions available: 2 (ads rotate on each page load)

Leaderboard— $500/month

Another prominent position—your ad appears just below The Lansing Journal’s logo on every page.
  • Ad size: 970 x 250px
  • Positions available: 3 (ads rotate on each page load)

Sidebar 1— $400/month

A large, vertical ad at the top of the sidebar. (This position gets as many views as our Leaderboard.)
  • Ad size: 300 x 600px
  • Positions available: 3 (ads rotate on each page load)

Sidebar 2— $300/month

  • Ad size: 300 x 300px
  • Positions available: 3 (ads rotate on each page load)

Sidebar 3— $200/month

  • Ad size: 300 x 300px
  • Positions available: 3 (ads rotate on each page load)

Sidebar 4— $100/month

  • Ad size: 300 x 250px
  • Positions available: 3 (ads rotate on each page load)

Sidebar 5— $100/month

  • Ad size: 300 x 250px
  • Positions available: 3 (ads rotate on each page load)

Between-Posts Banner (home page)— $200/month

A horizontal ad that appears on our home page within the list of the most recent posts.
  • Ad size: 1060 x 300px
  • Positions available: 4 (ads rotate on each page load)

In-Story Banner (individual article page) — $300/month

A horizontal ad programmed to appear within any story that a reader clicks into. An effective way to reach subscribers, who tend to click directly to stories rather than visiting the home page first.
  • Ad size: 1060 x 300px
  • Positions available: 4 (ads rotate on each page load)

Footer Sneaker— $500/month

An ad that drifts up from the bottom of the page but allows visitors to close it after they read it.
  • Ad size: any 6×1 ratio
  • Positions available: 2 (ads rotate with each page load)

Another digital advertising option—inside our Daily News email— $25/day

Get delivered right to our subscribers’ inboxes. Note: These ads are most effective in shorter runs—5 to 7 days—so our pricing is per day rather than per month.
  • Ad size: 640 x 300px
  • Positions available: 3 per day, at the top, middle, and bottom of the email

Why advertise with The Lansing Journal?

We partner with you to develop an ad that works for your organization. We research your business, craft a message, suggest effective calls to action, and recommend a placement that fits your budget. Then, throughout your month of advertising, we’ll send you reports so you can track the results you’re getting. Lansing Journal readers are engaged and supportive. They look forward to receiving the news each day, they read and share the article links, and they support organizations who support their community newspaper. When you advertise with The Lansing Journal, your advertising dollars are always reinvested in local, independent news that builds community.

Need more digital ad ideas?

We have plenty more options. Tell us a little about your business, organization, or event, and we’ll show you some samples that might meet your needs.